Singapore Gymnastics (SG) introduced the Brand Builders to the Juniors and Senior NTC athletes to be able to identify, communicate and purposefully develop their own unique brand which will allow them to better pursue their ambitions, to work collaboratively with others, to contribute to and represent the organisation and to navigate a successful and fulfilling pathway.

The C4 Program also aims to empower athletes to develop and communicate their unique personal brand with purpose and confidence.

Juniors and Senior athletes are on their last face-to-face session where they are provided resources and materials required for the program held an hour prior to their Saturday training. 

The face-to-face sessions were designed to support athletes journeys and help them to identify their brands, learn how to communicate it with confidence and purpose and creating content in a fun and interactive way